Today’s internet has become an ever more interconnected world, with billions of devices constantly connected to the internet.
But despite the ease with which brands can be used to enhance their own brand identity, some brands are opting to use social media as an integral part of their content marketing.
The rise of social media marketing has been dubbed the ‘golden age of content marketing’ by marketers, but it also brings with it the opportunity to create a unique brand identity for each individual consumer.
According to BrandWatch, there are more than 300,000 brands on social media, including a large number of online retailers, fashion brands and online brands.
Brands are also experimenting with different types of content on social, including videos, photo galleries, and blog posts.
With this in mind, we asked brand experts what brands use social to enhance brand identity and what is the best social media content to start with.
The following is a list of the best and most relevant social media channels to build your brand identity.
These brands are in bold:BrandWatch is the UK’s leading online brand intelligence service, providing information on more than 200 brands.
Follow us on Twitter @brandwatch The following brands use Facebook and Instagram as the main channels for their content.
Follow them to keep up to date with the latest and greatest from their brands:Brandwatch.com is the leading social media brand monitoring service in the UK.
Follow BrandWatch on Twitter and Facebook for the latest information and news on the brands you follow.
BrandWatch has been working with brands since 2008, and we regularly publish the latest data to give brands the best insight into their brand and brand-building strategies.